about

Designathon is a beginner-friendly, experience design competition hosted by Bruin Entrepreneurs with the goal of fostering design thinking at UCLA through a series of workshops, culminating in a final competition. The event will be held in Carnesale Commons in the Palisades Room. Find out more about last year's designathon here!

what is design thinking?

According to IDEO, design thinking utilizes elements from the designer's toolkit like empathy and experimentation to arrive at innovative solutions.

(re)frame

(re)iterate

(re)invent

schedule

8:30 AM check-in
9:00 AM intro to UX | design challenge
10:00 AM empathizing with Northrop Grumman
11:00 AM think break with activities
11:30 AM ideating with Ticketmaster
12:30 PM lunch on the hill
1:30 PM prototyping with creative labs
2:30 PM design time
4:00 PM design in industry panel
5:00 PM closing ceremony

check-in

Pastries and coffee will be provided for breakfast as participants check in for the event.

speakers

Kelly Wald

UX Design Lead

Disney

Chengsu Chen

Product Designer

Facebook

Chris Alonso

Designer/Brand

Zealer Appeal

Jeff Morris

Product Director

Tinder

judges, workshop hosts, and mentors

Amanda Muller

Judge

UX Technical Fellow - Space Programs

Northrop Grumman

Shivani Desai

Mentor

Manager - UX Efforts

Northrop Grumman

Travis Clarke

Workshop Host

Lead UX/UI - Air & Space

Northrop Grumman

Myong Sung

Workshop Host

Manager - Systems Engineering

Northrop Grumman

Ed Tien

Mentor

Talent Acquisition

Northrop Grumman

Natalie Huynh

Sr. Designer

Ticketmaster

Julia Walck

Sr. Graphic Designer

Ticketmaster

Brandon Melchior

Judge

Sr. Director – Design

Ticketmaster

Zachary Hubbard

Principal UX Designer - Space

Northrop Grumman

Dan Selden

Mentor

Sr. Product Designer II

Ticketmaster

Alexander Schroeder

Mentor

Contractor

Drey Cameron

Judge

Director - Product Design

Ticketmaster

faq

design thinking faq

With the rise of technology, design thinking is a problem solving toolkit that puts humans and empathy at the forefront of products and innovation. Design thinking informs human-centered innovation by minimizing the uncertainty and risk of innovation by engaging customers or users through a series of prototypes to learn, test and refine concepts. Design thinkers rely on customer insights gained from real-world experiments, not just historical data or market research.

Design thinking is a human-centered problem solving approach that is permeating every industry, including fields such as medicine, engineering, and education. It is thus is limitless in its applications. For a more in-depth look at its use in a real world context, this Forbes article provides some examples.

designathon faq

Designathon will be held on April 6th this year. Be sure to apply before April 4th!

Whether you’re a complete beginner or seasoned pro, freshman or senior, you’re welcome to participate in this all-inclusive event. Apply today!

To prepare for the day of the event, you will need to bring some form of ID for check in and a laptop to work on. In terms of how to prepare for the final competition, you will not need to do prior research on design thinking because our workshops will be catered towards guiding you in the process of completing each step of your project by teaching the design thinking cycle, but it's highly suggested! Check our Facebook event page here for more resources.

Bring your Bruin photo ID or any government-issued ID to check in to the event.

Be sure to apply before April 4th using the apply button above!



sponsors