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Designathon is a beginner-friendly, human-centered design competition hosted by Bruin Entrepreneurs with the goal of fostering design thinking at UCLA. This year's competition will be taking place on April 6th. You can learn more about last year's Designathon here.

(re)frame

(re)iterate

(re)invent

what is design thinking?

According to IDEO, design thinking utilizes elements from the designer's toolkit like empathy and experimentation to arrive at innovative solutions.

faq

design thinking faq

With the rise of technology, design thinking is a problem solving toolkit that puts humans and empathy at the forefront of products and innovation. Design thinking informs human-centered innovation by minimizing the uncertainty and risk of innovation by engaging customers or users through a series of prototypes to learn, test and refine concepts. Design thinkers rely on customer insights gained from real-world experiments, not just historical data or market research.

Design thinking is a human-centered problem solving approach that is permeating every industry, including fields such as medicine, engineering, and education. It is thus is limitless in its applications. For a more in-depth look at its use in a real world context, this Forbes article provides some examples.

designathon faq

Designathon will be held on April 6th this year. Be sure to apply before March 24th!

Whether you’re a complete beginner or seasoned pro, freshman or senior, you’re welcome to participate in this all-inclusive event. Apply today!

Don’t worry too much on your part as an attendee! We will tailor a curriculum through our Bruin Entrepreneurs Facebook page with plenty of articles and Medium content produced by our team members to prepare you for the day.

Bring your Bruin photo ID or any state-issued ID to check in to the event.

Be sure to apply before March 24th using the apply button above!